This company (Casabi.com), has definetly a cool ideia, although i dont think I would use it.
+: VentureBeat

How Microsoft business group president Jeff Raikes feels about software counterfeiters; “If they’re going to pirate somebody, we want it to be us rather than somebody else,” Raikes says.

This is a fantasy betting site, all for fun, and the top picking users would win prizes. Now they are selling the picks from the top users.
For $10, you can get the collective Expert Sports picks of the top 30 users on five games.
And it seems they are beating Vegas odds, and the spread, with these picks.
+: TechCrunch